200k followers,0.3% engagement— the math doesn't add up.
We score every creator you're considering against the niche-wide distribution for their follower band: nine thousand other accounts in the same hashtag, in the same tier. The score is a number out of one hundred. The reason is one line. That's the product.
- scored against
- 9,142
- peer creators / niche
- audit run time
- ~14s
- scrape + score
- per audit
- $0.05
- or $49/mo for 2,000
a thin "we show you engagement rate" wrapper has no moat.
the row Creator Atlas returns already shows you engagement rate. what nobody else can show you is whether that number is normal for the niche. we keep the niche benchmark, scrape it once, reuse it across every customer.
- 01we scrape the niche, not the row
for #skincare, micro-tier: we pull thousands of creators in that exact follower band and compute the band's engagement and like/comment distributions. once. then we cache it.
- 02your subject is one dot in that cloud
we scrape the specific @handle you asked about with enrichment on. the four engagement numbers come back computed. we drop them onto the distribution.
- 03the score is the relationship
engagement below the 25th percentile is a penalty. likes-heavy with no comments is a penalty. 200k followers and 18 posts is a penalty. the score is 100 minus the penalties.
- 04the reason is one line
the brand manager has a campaign to ship. one number, one reason, the rest stays out of the way until they want to expand it.
six products. one feed. one shared benchmark.
fraud.check leads because brands run it before every deal — the trust wedge. the rest of the family compounds on the same benchmark layer.
scored against the niche-band distribution, not against a brochure — one number, one reason
500-row CSV becomes 500 ready-to-send pitches: fair-rate, fraud score, opening DM that references real posts
weekly re-scrape, weekly diff: who's growing, whose engagement is sliding before renewal, who went quiet
follower-band × engagement × niche against the benchmark — what they should cost, not what they ask
every creator on a hashtag, segmented by band and engagement — macro players, underpriced micro-tier, the long tail
feed it your best-performing creators; competitor follower-mining + hashtag clustering surfaces the rest
we said the math doesn't add up. that's what we mean.
- ✓we scored this account against the 9,142 other skincare creators in that follower band; its engagement is in the bottom 8%✕AI-powered influencer fraud detection suite
- ✓200k followers, 0.3% engagement — the math doesn't add up, here's why✕unlock creator insights
- ✓fair rate $640 — micro-tier skincare, p50 of band; you were quoted $2,400✕leverage data-driven creator economics